Granny Squibb's needed a new look for their bottle labels. Having such a cool name that already sets them apart from competitors, I boldly locked up the text with a clean sans-serif and a beautiful script font to retain some traditional feel. Since Squibb's is all about sailing and adventure, I melded a tea leaf and a sailboat as the new logo with subtle curves indicating movement. Pairs nicely with cool colors and vibrant accents.
Final Prototypes (finished by Karyn Jiminez-Elliott)